Aesthetics

You know. When I got a marketing degree, I thought my degree would mostly teach me about advertising and even include a few graphic design classes. Unfortunately, my degree included zero graphic design classes and focused more on the process of getting a product into the hands of consumers rather than specifically dissecting the advertising aspect of it all. It wasn't until my senior year that I learned SUU offered an Advertising major. That included graphic design classes.

Seeing as I wasn't about to change my major one semester away from graduating, I took it upon myself to learn what I needed to learn to satisfy my graphic design/advertising cravings. Enter -- curtain business.

I recently changed the name of my Etsy shop! It is now called The Crooked Branch -- inspired by my childhood street name. I have loved rebranding my shop and coming up with cute things to make my company more aesthetically appealing. Here is a card I include when someone requests swatches:

This one is kind of like my business card. It is included in all the packages I send out.

I was really honored a couple months ago when a website contacted me and wanted to feature my curtains on a project they were working on called The House That Etsy Built. They decorated a house with products from almost 100 different Etsy shops. These three pictures are from that project:

Another thing I'm feeling the need to show off is an invitation I made for a Young Women's activity we had recently.

 
I've also slowly been working on making our house more aesthetically appealing. It took me a near 6 months to get both of these curtains finished and to decide on throw pillows for the couch. I am completely loving the way our living room is coming together.

I have serious commitment problems when it comes to fabric. I don't even want to tell you how many hours I spent and how much fabric I bought before deciding this would be perfect.

My dream is to turn the basement living room area into a playroom. This is the first step in that process. Next step is adding shelves for storing the mess of toys we currently have down there.

It is so exciting to me to see design ideas come to life!